Digital Marketing Manager – UK (Remote)
Are you passionate about digital marketing and the pet industry? Do you want to make a meaningful impact in a dynamic, international pet care company?
We're looking for a Digital Marketing Manager
to join our UK-based team in a remote working role that integrates digital and offline strategies to elevate our brand and support our partners in the animal health space.
About the Role
This is an exciting opportunity to lead a broad marketing function, with around 65% of your focus on digital activities, while also driving traditional marketing initiatives. You’ll be at the forefront of campaigns that reach veterinarians, breeders, specialty pet stores, and pet parents alike—helping to build trust, loyalty, and brand awareness across the pet care ecosystem.
Key Responsibilities
- Develop and execute multi-channel marketing strategies that support both digital and offline objectives.
- Collaborate with veterinarians, specialized pet retailers, and breeders to implement localized marketing activities.
- Partner with the UK sales and nutritional consultant teams to support field-level initiatives and drive customer engagement.
- Coordinate with global marketing and digital teams to ensure alignment and leverage international best practices.
- Manage SEM (Search Engine Marketing), SEO, social media (SMM and SMA), and content marketing strategies.
- Serve as Community Manager and oversee blog, social media, and website content updates.
- Forecast and manage digital marketing budgets across all platforms.
- Analyze campaign performance and share actionable insights with leadership.
- Build and maintain strong relationships with agencies, third-party vendors, and channel partners.
- Contribute to the short, mid, and long-term strategic direction of the UK marketing function.
- Stay up to date with pet care market trends, customer behaviors, and digital innovations.
- 3+ years of digital marketing experience, ideally within the pet industry or a related sector.
- Strong understanding of the pet care market, including customer segments such as vets, breeders, and specialty stores.
- Hands-on experience with Google Ads, Facebook Ads, Google Analytics, and WordPress.
- Proven content creation and community management experience.
- Excellent written and verbal communication skills in English.
- Customer-facing experience and ability to tailor messaging for different stakeholder groups.
- Strong organizational skills with a proactive and adaptable mindset.
- Willingness to travel for events, campaigns, and partner collaboration.
- A genuine passion for pets and a desire to contribute to animal well-being through marketing excellence.
- Play a key role in growing a brand that's deeply committed to animal health and nutrition.
- Our superior quality products are formulated in collaboration with top universities worldwide and produced in our company-owned factories located in four different locations across the globe—ensuring complete control over quality and innovation.
- Enjoy the flexibility of remote working from anywhere in the UK.
- Be part of a close-knit, collaborative team with support from a global network.
- Competitive salary and a chance to shape the future of a fast-growing company in the pet care industry.
