Digital Marketing Manager – Lead Growth for a Thriving Consumer Brand Portfolio!
The Animal People are excited to be working again with this ambitious, fast-growing consumer business to recruit a Digital Marketing Manager. We’ve placed key hires here before, all of whom are thriving, proof that this is a place where talented people can make a real impact.
This is a career defining opportunity to take ownership of the digital strategy across UK and international markets, working in a creative, collaborative, and commercially driven environment. You’ll be the driving force behind their digital presence, leading campaigns that grow sales, build brand visibility, and connect with customers worldwide.
Why this role stands out:
- You’ll lead, not just manage, shape the direction of eCommerce and marketing activity.
- Work with a strong leadership team who back innovation and trust you to make an impact.
- Be part of a growing success story, with the pace and excitement of a scaling business.
- Develop and deliver a full-funnel digital marketing strategy across D2C, marketplaces (Amazon, TikTok Shop), and social platforms.
- Lead performance marketing activity across paid social, email (Klaviyo), SEO, and digital campaigns to drive customer growth and retention.
- Take ownership of key commercial KPIs: ROAS, AOV, LTV, conversion rates, and customer journey optimisation.
- Oversee content, creative execution, and brand messaging across all digital touchpoints.
- Manage and develop the in-house marketing and social media team.
- Collaborate with sales, operations, and logistics to ensure seamless customer experience from first click to delivery.
- Manage external agency relationships and digital partnerships.
- 3–5+ years in a senior digital or Digital Marketing Manager role within D2C, FMCG, pet care, or consumer goods.
- Proven success in driving online growth and managing multiple sales channels.
- Hands-on experience with Shopify, Klaviyo, Google Ads, Meta Ads Manager, and eCommerce analytics tools.
- Strong commercial acumen with a track record in budget management and performance optimisation.
- Leadership skills with the ability to inspire and guide a team.
- A proactive, ideas-driven mindset with the confidence to make things happen.
- Salary: Up to £60K (DOE) + performance bonus.
- Location: Full-time office-based in Stevenage.
- 20 days holiday + bank holidays.
- Staff discount scheme.
- Wellbeing support and genuine progression opportunities.
- A collaborative team culture and the chance to shape the future of digital in a growing brand group.
