Head of D2C eCommerce

Head of D2C eCommerce – Premium Pet Nutrition Brand

This is a full-time, permanent position based on a hybrid model, with 2–3 days per week onsite in Surrey. Salary £50,000+ depending on experience, plus performance bonus and benefits.

Are you ready to shape the online growth strategy for one of the most exciting premium brands in the pet industry?

We’re looking for a commercially minded Head of D2C eCommerce to lead online sales performance across a growing portfolio of pet nutrition brands. You’ll combine creativity with data-driven thinking, guiding a talented team to deliver exceptional customer experiences and measurable growth.

The Role You’ll take full ownership of digital trading and commercial performance across multiple online channels. Leading a team of eCommerce Managers, you’ll define the D2C strategy, optimise customer journeys, and drive innovation to accelerate sales and strengthen brand visibility.

Key Responsibilities

• Lead, mentor, and develop the eCommerce and trading team to deliver ambitious growth targets.
• Create and execute the D2C strategy across multiple brand websites and marketplaces.
• Oversee website optimisation, UX/UI, and conversion rate improvements.
• Collaborate with marketing and brand teams on digital campaigns and new launches.
• Manage budgets, agencies, and performance data to drive continuous improvement.
• Identify opportunities to enhance customer experience, loyalty, and retention.

• Proven experience in senior eCommerce, D2C, or digital trading roles, ideally within FMCG, lifestyle, or pet categories.
• Strong commercial and technical understanding with a data-led approach.
• Confident people leader with experience managing and developing teams.
• Hands-on knowledge of eCommerce platforms, SEO, CRO, and marketplaces.
• Strategic mindset with the ability to influence and deliver results.

• £50,000+ base salary, dependent on experience.
• Performance-based bonus scheme.
• Hybrid working (2–3 days per week onsite in Surrey).
• Generous product discount on premium pet ranges.
• Clear progression opportunities as the business scales its D2C operations.