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Key takeaways from the PIF Business Conference Last week, I attended a series of expert-led sessions hosted by Bird & Bird , in partnership with the Pet Industry Federation (PIF) , focused on a challenge that’s still very real for our industry: exporting pet products from the UK into the EU post‑Brexit . First, a genuine thank you to PIF for the invitation and for bringing businesses together to talk openly about what’s working, what isn’t, and where the risks really sit. These conversations matter , because exporting into Europe today is not what it was five years ago, and pretending otherwise helps no one.













